How to Make a High-Click-Through Rate Product Main Image
We all know that traffic = click-through rate * impression. With the same impression, the higher the click-through rate, the greater the traffic. In the early stage of a product, with very few basic sales and reviews, the main image is one of the most critical factors affecting the click-through rate. So today we will talk to you about how to make a high-click-through rate main image.
The Importance of Main Image in Improving Click-Through Rate
In the early stage of a product, because there is no influence from sales, reviews, etc., there are only some basic weights. In the absence of any data, as well as limited display, the high or low click-through rate directly reflects the popularity of the product. E-commerce platforms follow the principle of customer preference. In the early stage, the support for products with high click-through rates is very obvious. If your click-through rate is doubled, the traffic will also be doubled accordingly. The high or low click-through rate is one of the key factors that determine whether the platform will give you traffic support. By grasping the early click-through rate, e-commerce platforms will continue to give you traffic, which is the importance of click-through rate.
Characteristics of High-Click-Through Rate Main Images
In this article, we will share with you some tips and tricks on how to create a high-click-through rate main image that will boost your main image production and attract more buyers.
Highlight the product: That is to say, let consumers clearly know what you are selling at a glance. The main body should be clear and the proportion should be high. A main body-highlighting main image will give consumers the most direct feeling and directly lock in that this product is what they need.
Meet the buyer’s needs: Consumers search with a purpose. Each keyword represents a fixed consumer group. For example, if a customer searches for boots, then they want boots. If a short boot appears, it will be ignored directly. If the main word is Korean-style clothing, then you need to go in that direction.
Reflect the search keywords: The main image not only requires beauty, but also needs to reflect the main keywords of the product. For example, if your keyword is baby-grade disinfectant, then you can reflect the fact that it can be used by families with babies on the main image. It can directly show them what they want to see on the main image.
Avoid clutter: Many merchants make a mistake, which is to display too much information on the main image. But the main image is just so big. Too much content is likely to cause clutter and affect the visual effect. There is a “golden three-second” rule in marketing. That is to say, consumers only have three seconds to make a decision when they see your product, whether to stop or swipe away. With three seconds, if there are too many words on it, and you can’t finish reading them in three seconds, you still need to arrange them reasonably.
Additional Tips for Creating High-Click-Through Rate Main Images
Use high-quality images with good resolution and lighting.
Use clear and concise text that is easy to read.
Use relevant keywords and phrases that people are likely to search for.
Test different versions of your main image to see what performs best.
Conclusion
Now that you know how to make a high-click-through rate product main image for e-commerce photography, you are ready to take your main image production to the next level. Follow these simple steps and see the difference in your sales and traffic. If you need more help with product photography, Amazon photography, or e-commerce photography, feel free to contact us anytime.
